UNIQLO x JW Anderson
As Art Director at UNIQLO Global Creative Lab, I led the creative development of the UNIQLO × JW Anderson SS22 collaboration. Working closely with Executive Creative Director John C. Jay and the creative team, we developed a campaign inspired by Britain's rich maritime heritage and JW Anderson's distinctive design language.
From casting and styling to art direction and campaign imagery, every element was designed to capture the quiet optimism and nostalgia of life by the sea, creating a contemporary visual world for the SS22 collection.
Role
Creative Direction
Art Direction
Campaign Concept
Description
Art Direction for UNIQLO Global Creative Lab's SS22 collaboration with JW Anderson. Led the visual direction from concept to launch, working closely with Executive Creative Director John C. Jay to shape the campaign across every stage of the creative process.
Art Direction
Campaign Concept
Description
Art Direction for UNIQLO Global Creative Lab's SS22 collaboration with JW Anderson. Led the visual direction from concept to launch, working closely with Executive Creative Director John C. Jay to shape the campaign across every stage of the creative process.
