WSLY Sunset collection
As Art Director at BANDIER, I led the launch of WSLY Sunset, defining the campaign's visual identity and creative direction from concept to execution. Inspired by the golden light of sunrise and sunset, the campaign translated the collection's relaxed aesthetic into a cohesive brand experience.
Built around the quiet moments that inspire creativity, the visual language embraced warm light, rich textures and effortless styling. A custom graphic treatment for the WSLY Sunset logo paid homage to the fleeting beauty of the day's final light, creating a distinctive identity across every campaign touchpoint.
Role
Creative Direction
Art Direction
Campaign Concept
Context
Led the creative development of WSLY Sunset, defining the campaign's visual identity and creative direction from concept to launch across digital, social, email and paid marketing.
Creative Direction
Art Direction
Campaign Concept
Context
Led the creative development of WSLY Sunset, defining the campaign's visual identity and creative direction from concept to launch across digital, social, email and paid marketing.
