Twice
Founded by a family of dentists and Lenny Kravitz, Twice set out to reimagine the oral care category. As Design Lead at Farrynheight, I led the brand's rebrand and relaunch from concept to execution, shaping the new visual identity and launch campaign.
Working closely with the founders and the Kravitz Design team, we developed a visual identity that challenged the category's polished, clinical aesthetic in favor of a warmer, more emotional approach—connecting oral care with overall wellbeing.
The rebrand launched alongside expanded retail distribution across Target and CVS stores throughout the United States.
Role
Creative Direction
Art Direction
Brand Identity
Description
As Design Lead at Farrynheight, I led the creative development of Twice's rebrand and relaunch, shaping the new visual identity and launch campaign from concept to execution in close collaboration with the founders and the Kravitz Design team.
The launch won the Glossy Award for Best Brand Launch in 2022.
Creative Direction
Art Direction
Brand Identity
Description
As Design Lead at Farrynheight, I led the creative development of Twice's rebrand and relaunch, shaping the new visual identity and launch campaign from concept to execution in close collaboration with the founders and the Kravitz Design team.
The launch won the Glossy Award for Best Brand Launch in 2022.
Won Glossy Award for Best Brand Launch 2022
Won Glossy Award for Best Brand Launch 2022
