Twice
Reimagining the Oral Care Category with Lenny Kravitz. Twice was born when a dental family teamed up with Lenny Kravitz to provide free dental work to the community in Lenny’s hometown of Eleuthera, The Bahamas.
I was hired by Farrynheight to lead design and collaborate closely with the founders and the Kravitz Design team in launching the new brand identity. The solution embraced the strong connections between physical and emotional health, and rejected the unattainable and contrived “perfect smile” aesthetic that had become the norm in the sector.
The rebrand launched in early 2022 and coincided with expanded product distribution in Target and CVS stores throughout the United States.
Role
Design Lead
Description
As Design Lead at Farrynheight, I led the launch campaign from concept to execution.
The new brand launch won the Glossy Award for Best Brand Launch 2022.
Description
As Design Lead at Farrynheight, I led the launch campaign from concept to execution.
The new brand launch won the Glossy Award for Best Brand Launch 2022.
CAMPAIGN
The new brand launch won the
Glossy Award for Best Brand Launch 2022.
The new brand launch won the
Glossy Award for Best Brand Launch 2022.
