Sincerely Jules            
Led the launch of the SJ × BANDIER collaboration, defining the campaign's visual identity and storytelling from concept to execution. Inspired by the effortless spirit of Southern California, the campaign translated Julie's world into a cohesive brand experience across every touchpoint.

Built around Julie's personal story and the inspiration behind the collection, the launch extended across campaign imagery, digital, social and creator partnerships, establishing a cohesive visual identity for the SJ × BANDIER collaboration.