Sincerely Jules In collaboration with Sincerely Jules, we designed the ultimate Spring collection, full of soft colors and sweet prints. Inspired by the natural colors of Southern California.
We wanted to build momentum around the launch of the Sincerely Jules collection via powerful storytelling that shares Julie’s story and the inspiration behind the designs to bring the capsule to life. Establishing the identity and creative treatment early on to tell the SJ X BANDIER story across all channels. We tapped into brand ambassadors such as Linh Niller to create additional content to support the launch of SJ X BANDIER.
Role Art Direction 360 Campaign Launch
Description Led and developed the visual language across all marketing channels including email, social, web and paid advertisement. Responsible for establishing the brand identity around the SJ X BANDIER launch. Led the design team from concept to launch in collaboration with the Creative Director.