ABOUT



NIKE
As Art Director at BANDIER, I led the creative development of Nike's exclusive Stealth collection and SuperRep launch. Working from concept to execution, I defined the campaign's visual language across digital, social, email and paid, translating Nike Performance through BANDIER's elevated editorial lens.

Built around the idea "Zero Sweat. All Gain.", the campaign celebrated high-intensity movement through a series of still and motion assets featuring Nike Master Trainer Kirsty Godso and gymnast Nastasya Generalova. Blending performance with fashion, the creative positioned Nike Training through BANDIER's distinct editorial perspective.

Role
Art Direction
Campaign Concept
Visual Direction

Description
As Art Director at BANDIER, I shaped the creative direction for Nike's exclusive Stealth collection and SuperRep launch, defining the campaign's visual language across every touchpoint from concept to execution.