NIKE
Brought on as Art Director for the launch of Nike Invincible 3 with Nike Global Running Studio, I led the creative development of the campaign, defining its visual language and narrative alongside Nike's in-house creative team and Media.Work. Spanning editorial, social, retail and key launch touchpoints, the campaign transformed the shoe's breakthrough cushioning into an editorial world built around softness, freedom and effortless movement. The campaign went on to win a Clio Award.
Building on the success of the first two Invincible models, the challenge was to make cushioning feel tangible before the shoe was ever worn. Hero imagery celebrated the emotional freedom of running, while behind-the-scenes films and designer interviews revealed the innovation behind the shoe. Together with Media.Work, we translated its signature softness into tactile, surreal visuals.
Role
Art Direction
Campaign Concept
Visual Storytelling
Description
Brought on as Art Director for the launch of Nike Invincible 3, I defined the campaign's visual language and creative narrative, translating the innovation behind Nike's most cushioned road-running shoe into an emotional editorial campaign. Worked alongside Nike's in-house creative team and external production partners from concept to execution.
NIKE 5TH AVE · HOUSE OF INNOVATION
