BANDIER × New Balance
As Art Director at BANDIER, I led the creative development of the BANDIER × New Balance Women’s Capsule Collection, defining the campaign’s visual identity and creative narrative from concept to cross-channel launch.
Blending performance with elevated style, the campaign introduced the collaboration through an editorial lens that celebrated strength, confidence and femininity. From campaign imagery to seeding and launch assets, every touchpoint contributed to a cohesive campaign world.
Role
Creative Direction
Art Direction
Campaign Concept
Description
Led the creative development of the BANDIER × New Balance Women’s Capsule Collection, defining the campaign’s visual identity and creative narrative from concept through cross-channel launch.
