Le Ore
Led the launch of Le Ore, a sustainable activewear label, defining its visual identity and campaign from concept to execution. Inspired by movement, soft textures and the natural qualities of the collection, the launch introduced a new design-led direction for the brand.
Built around the idea of effortless movement, the campaign translated the collection's soft materials and refined details into a cohesive visual world through art direction, typography and campaign imagery. The launch was featured in Hypebae.
Role
Art Direction
Campaign Concept
Visual Direction
Description
As Art Director at BANDIER, I led the creative development of Le Ore, defining the brand's visual identity and campaign from concept to launch across digital, social, email and paid marketing.
‘
![]()
![]()
