Le Ore
Le Ore is BANDIER’s sustainable activewear line made with organic cotton, soft knits, and recycled yarns. For the SS21 launch BANDIER unveiled a full design identity and a brand campaign that paid homage to the collection’s romantic and delicate details.
The campaign embodies being in your element – move freely through your life with a wardrobe that supports everything you do. The creative direction is inspired by dance undertones, soft colors, and texture play. The brand identity and typography is inspired by the delicate details of the fabrics.
Role
360 Campaign Launch
Art Direction
Graphic Design
Description
Led and developed the visual language across all marketing channels including email, social, web and paid advertisement. Responsible for establishing the brand identity for the launch of our private label brand Le Ore. Lead the design team from concept to launch in collaboration with the Creative Director.
– Featured in Hypebae.
– Featured in Hypebae.
SOCIAL
PAID
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WEB
LAUNCH EMAIL
