All Access All Utility To establish BANDIER’s high performance activewear line in the fitness space, the Summer ‘21 ALL ACCESS campaign leans into toughness and athleticism, striking a balance between fashion and function.
The ALL ACCESS All Utility campaign embodies all about standing out and being unapologetically bold. The objective was to make it more than a fitness campaign, by styling the All Utility collection with stylish layers and statement accessories.
Role 360 Campaign Launch Art Direction
Led and developed the visual language across all marketing channels including email, social, web and paid advertisement. Responsible for establishing the brand identity and leading the design team from concept to execution in collaboration with the Creative Director.